As the advice industry has matured there has been a shift in focus from selling the client a product to providing a solution to a need. However the same shift in focus has not been made in positioning the offer of the advice business to attract the potential client. What does this offer look like and what else does the advice business have to do to attract new clients in the difficult business environment of today?

A copy of article published in Money Management supplement 'Technical Adviser' May 7, 2009

The Irresistible Offer: Attracting new clients for exponential business growth.

The advice business structured on the Dominator Model will understand the advice needs of clients better than the clients themselves. This will enable them to design an offering that is irresistible to their target markets.

A copy of article published in Money Management May 29 2008