Advice Centre Consulting

Marketing 101 sounds so logical doesn’t it? You identify the market or markets you want to deal with, you gain an in-depth understanding of their needs, you design an offer that will totally satisfy those needs and you make sure your market(s) is aware of this offer.

But if marketing is so simple, why is it that most advice businesses have a very low level marketing capability?

In our experience it is because most businesses do not commit to marketing – sure, they try some marketing activity but conclude that “marketing does not work” because their response from this activity was negligible.

In their highly respected report on the future of the advice industry San Francisco based research and consulting firm Tiburon Strategic Advisers identified that Marketing provides a huge opportunity in the advice industry over the next decade.

But a number of high growth US advice businesses have already demonstrated the impact a marketing specialist can have on the growth of the business.

Is your current marketing strategy getting you the results you are targeting? Are you making some of the mistakes highlighted in this month’s lead article? Would you like to lift your marketing capability so it is YOU that has the unfair advantage?
Why not access ACC support in a review and refinement of your current marketing strategy and the development of a marketing plan that WILL deliver the results you desire!

Contact ACC today to discuss your specific business growth needs!